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Meet Joe Prather

Joe

Joe Prather

Founder | Team Leader

Get to Know Me

Joe Prather is a seasoned Santa Cruz real estate agent, serving the vibrant communities of Santa Cruz County and surrounding areas for 16 years. Originally from Chico, California, Joe found his true calling on the beautiful coast of Santa Cruz, where he enjoys a small-town feel, delectable cuisine, and a vast array of outdoor activities, including surfing, fishing, hiking, mountain biking, kayaking, and more. He values his family dearly and enjoys spending time with his daughter, Emmalyn. His passion for the ocean, beaches, and the local community aligns perfectly with his role as a dedicated real estate professional.
 
Joe's entry into real estate in 2016 marked a significant career shift from construction and heavy equipment work. He was drawn to the real estate profession by his desire to meet new people, explore amazing homes, and help clients fulfill their dreams, whether they're buying Santa Cruz homes for sale or selling existing ones. His background in Business Administration from California State University, Chico, bolsters his comprehensive approach to the real estate business.
 
Joe's niche lies in serving those moving to Santa Cruz, particularly those who yearn to live close to the ocean and the beach. He takes immense pride in his 16-year journey of serving and assisting hundreds of clients in making their real estate dreams come true. Clients who have worked with Joe consistently describe him as friendly, caring, patient, and a source of zero-pressure sales. Joe's full-service approach with a personal touch sets him apart in the Santa Cruz real estate market, ensuring that his clients receive the exceptional service they deserve.
What My Clients Say

When my 86 year-old mom broke her hip and had to go into assisted living, we needed to sell of her mobile fast, and at the best price we could get. Joe took over and made it happen for us. Thank's Joe!

— Buyer

What My Clients Say

Joe helped me and my wife find a home that we really loved. We were first time home buyers and he was great at helping with every step of the process. Joe is very professional and friendly. I think it really made a difference having somebody with so much experience too.

— Buyer

What My Clients Say

Joe was an absolute pleasure to work with and helped us get into our dream home. With knowledge of the local area and latest market trends, offer strategies, clear and prompt communication, the normally stressful process was as easy and streamlined as possible. You're in great hands with Joe and the team!

— Maayan R.

What My Clients Say

Joe helped us find our beautiful home in the Rose Garden area. We were struggling to find a home in area that we liked and could afford. Joe introduced us to this area and was able to get us a home within our budget. All our friends and family absolutely loved this home. Thanks, Joe, really appreciate your help.

— Buyer

What My Clients Say

It was a pleasure to work with Joe. He made the whole process seamless. Not only did Joe get us a great offer, he was instrumental in how best to prepare my property prior to listing in order to get the most value without spending unnecessary time and money. Once offer was submitted, Joe took care of all the details and kept me fully updated throughout process. I highly recommend Joe and will definitely ...

— Buyer

What My Clients Say

Joe was referred to me by another trusted realtor when I was suddenly stuck with an inherited financially upside-down property. He was understanding of my situation and its complexities, and took a load of worry and stress off after finding a buyer. I expected to lose money in the transaction due to the outstanding balance owed but came out in positive. Joe has a great 'can do' attitude and doesn't give ...

— Lynn

What My Clients Say

I am the trustee of my brother's estate which Owned a home in Sunnyvale. I asked my daughter, a Nevada real estate broker to find me the best agent in the Sunnyvale area. She did considerable research and interviewed over 6 agents. She recommended Joe Prather, and I signed a listing agreement with him. He is not only was a consummate professional, but he coordinated the move for my brother's family and s...

— Buyer

What My Clients Say

We bought our house remotely from New York with Joe's help. Not being local is quite a handicap, and Joe's local knowledge definitely helped us a lot in finalizing where to look and what kind of house would work for us. Since we were not physically around when taking a look at the house, we would video chat while Joe showed us various houses, and rely on Joe's expertise and experience to judge the qualit...

— Buyer

What My Clients Say

My wife and I are extremely happy that Joe helped us through our first home purchase. He always had our best interest at heart! As a first-time home buyer, we were very nervous and scared but Joe was very patient and helped us through every step of the process. Our home purchase was very smooth. We met other agents in the area but they were not as knowledgeable, friendly, and helpful as Joe. He was very ...

— Zou W.

What My Clients Say

Joe is the best realtor we could've hoped for, by far! Not only did he go above and beyond to make sure we were visiting the right properties, he took the time to learn exactly what we were looking for and suggested numerous places that were not even on our radar. He helped book all viewings and kept us motivated throughout the process. Joe won't try to sell you on any property just to make money, once h...

— Fabio C.

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Browse My Listings

1423 73rd AVE

For Sale

$620,000

1423 73rd AVE

  • 2,016 Sq.Ft.
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Work With Us

"Who's Next Real Estate" represents the region's finest properties with exceptional skill using the most innovative technologies currently available. We offer ultimate privacy and security, speed, and efficiency. Our years of full-time experience have given us a clear understanding of the mindset of home buyers and sellers and a thorough understanding of the regional marketplace.

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Get in Touch
Contact Details

"Who's Next Real Estate" | CA DRE# 02001091 

(831) 515-8133

[email protected]



101 Cooper Street Ste 250

Santa Cruz, CA 95060